TikTok Ads
Place your dealer’s inventory in the spotlight with scroll-stopping ads on TikTok.
Smart Targeting
Maximize your dealer clients’ ROI by placing ads in front of their most significant audiences and targeting auto shoppers from their DMA narrowed down to specific demographics.
Maximize Engagement
TikTok creates constant cycles of engagement with short-form, sound-on video formats, which is why it’s the most popular platform for information density.
- 83% of TikTok’s audience in the US are over 18YO and 34% are over 25YO!
- TikTok In-Feed Ads achieve 23% higher detail memory than TV ads
- TikTok TopView ads outperformed TV by 40%.
- TikTok engagement rates blow competing video-based media platforms out of the water!
- Users spend an average of 89 minutes on the platform every day (providing an optimal opportunity for dealers to get in front of the freshest generations of potential car buyers)!
- To help your clients build an instant connection: TikTok delivers ads in a way and at a moment when your dealers’ audience will be most receptive to their messaging
Quickly Deploy Tiktok Ad Campaigns
Add TikTok Inventory Ad Campaigns to your client’s ad strategy & go to market with ready-to-deploy, fully optimized TikTok ad campaigns that turn their new/used inventory into engaging ads…all with the click of a button.
- Dealer specific campaign strategy
- Engaging ad creative
- Captivating ad copy
- Precise audience targeting
- Captures full-funnel events, from a user’s initial website visit through mid-funnel events like interacting with a VDP all the way to various forms of conversion, and sends the data back to TikTok for retargeting + to optimize for the algorithm of the platform.
- Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on TikTok more customized + powerful!
- Identifies search events/commonalities to send TikTok categorical keywords, like used vehicles, used ford f-150s, new sedan, etc. without any additional configuration.
- Gather key auto shopper insights that enable retargeting on TikTok + cross-channel retargeting to maximize your dealer client’s reach.
OMNI–CHANNEL
Be present on multiple channels to reach the right user, with the right message, at the right time, where they are spending time! Remove limitations and unlock more opportunities for ad personalization that drives conversion + take advantage of cross-channel micro-targeting.
Individual Channel Report
Dive deep into the results of your ads on TikTok and explore metrics ranging from Impressions to Cost Per Conversion.
Aggregate Report
Compare your TikTok overall stats with other active platforms to better understand your cross-channel ad performance.
Overall Stats
Access full-funnel stats on your TikTok Inventory ads to quickly establish the performance of your ads on TikTok.
