Meta Ads (Facebook & Instagram)

Deliver ads to in-market auto shoppers on the most popular touchpoint in the auto buyer journey.

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Facebook Ads

Increase profitability for your dealership with Facebook Ads that drive their audience through the auto buyer journey “finish line.” Differentiate your brand through Reach & Brand Awareness campaigns, turn your new/used inventory into Facebook Automotive Inventory ads, + run ad campaigns to generate leads and create customers for life.

Convenient Conversions

Make it effortless for in-market auto shoppers to discover & purchase your inventory by dynamically displaying VIN- specific vehicles.

Smarter Targeting

Target in-market auto shoppers who have expressed interest in your dealership inventory with Facebook’s proprietary broad audience targeting.
  • 80% of surveyed US car buyers use Facebook for auto research.
  • 31% of 18–34-year-olds in the US who use social media to decide what product to buy say that ads in their Instagram or Facebook feeds help them make a decision.
  • 80% of surveyed US auto consumers say that it’s important for buying a car to be as easy and convenient as possible.
  • The average user scrolls through about 300 feet (the equivalent of the Statue of Liberty) of mobile content on Facebook and Instagram…daily!

Facebook Ads

Increase profitability for your dealership with Facebook Ads that drive their audience through the auto buyer journey “finish line.” Differentiate your brand through Reach & Brand Awareness campaigns, turn your new/used inventory into Facebook Automotive Inventory ads, + run ad campaigns to generate leads and create customers for life.

Facebook Automotive Inventory Ads

*Ready-To-Deploy Playbooks

Turn your inventory feed into Facebook Automotive Inventory Ads (AIA) based on inventory type and campaign objective! Keep shoppers On-Facebook, send shoppers to a VDP on your dealership website, and drive more leads ASAP using our AIA Playbooks.

  • AIA ON-FACEBOOK (New, Used, & All Inventory)
  • AIA OFF-FACEBOOK (New, Used, All Inventory, Body Styles + more)
  • AIA LEAD GEN PROSPECTING
  • AIA LEAD GEN RETARGETING

Model Line Playbooks

Use your dealer client’s top new model lines for ad campaigns that deliver the most relevant and captivating ad content to in-market auto shoppers. This Playbook will help your dealership quickly turnover new units and make room for more inventory!

*Ready-To-Deploy Playbooks

OEM Specific Campaigns

*Ready-To-Deploy Playbooks

Showcase your OEM-specific brand and boost your fixed-ops revenue with OEM-specific content that sets you apart from your competitors. Reach local in-market shoppers and vehicle owners with Branding & Service ads unique to your brand.

  • OEM Branding (Honda, Nissan, Chrysler + more)
  • OEM Service (Ford, Toyota, Chevy, Subaru + more)

Generic Campaigns

Looking to increase outcomes for your dealership? We offer Playbooks that provide additional solutions for objectives that range from helping replenish used vehicle inventory on your lot to increasing your sales opportunities.

  • Buyback
  • Service 
  • At-Home Service
  • And More

*Ready-To-Deploy Playbooks

Turn Inventory Into Facebook Product Catalogs

Dealer influx can quickly pull inventory from over 120 providers, normalize, enhance, and create product catalogs that keep your inventory up to date with dynamic product advertisements.

Track User Activity With Intelligent Automation

EventFlow is a lead tracking feature that integrates with Facebook’s Pixel to track website shoppers and their behavior. From phone clicks and form submissions to scroll distance and carousel interactions.

  • Captures full-funnel events, from a user’s initial website visit through mid-funnel events like interacting with a VDP all the way to various forms of conversion, and sends the data back to Facebook for retargeting + to optimize for the algorithm of the platform.
  • Ensures that all events captured are accompanied by any vehicle associated with the event, if available, to make future dynamic advertising efforts on Facebook more customized + powerful!
  • Identifies search events/commonalities to send Facebook categorical keywords, like used vehicles, used ford f-150s, new sedan, etc. without any additional configuration.

  • Gather key auto shopper insights that enable retargeting on Facebook + cross-channel retargeting to maximize your dealer client’s reach.

Check out all of our other social channel offerings:

FACEBOOK ADS
INSTAGRAM
SNAPCHAT
TIKTOK
PINTEREST

Done-For-You Dynamic Reporting

Understand the full picture of your ad performance on Facebook with our real-time dynamic reporting. Gain access to critical data from our Facebook Dashboard that makes it easy to see Facebook ROI!

Turn Inventory Into Facebook Product Catalogs
Dive deep into the results of your ads on Facebook & explore metrics ranging from Impressions to Cost Per Sign Up.

Aggregate Report
Compare your Facebook overall stats with other active platforms to better understand their cross-channel ad performance.

Aggregate Report Overall Stats
Access full-funnel stats on your Facebook inventory ads to quickly establish the performance of your ads on Facebook.

Custom PDF Reports

In addition to your real-time dynamic reporting, you will also receive monthly reports with all the metrics you need for your next meeting!

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